About Us

Tru North Business Brokers

Guiding Local Business Owners with Clarity, Confidence, and Closing

Dan and Iris Breneman founded Tru North Business Brokers with a simple mission:To help small business owners navigate their exit with clarity, confidence, and precision.

Strategic Business Transitions, Led with Integrity.

To help small business owners navigate their exit with clarity, confidence, and precision. 

As a husband-and-wife team with more than two decades of combined experience in small business ownership and brokerage, they understand that selling a business is more than a transaction — it’s a life transition. 

That’s why every client receives personal attention, thoughtful guidance, and a disciplined, detail-oriented approach from start to finish.

the tru north way

At Tru North Business Brokers, we believe in:

Listening first

Clear communication

Responsive, superior service

Building confidence with our clients

Understanding the unique challenges of small business owners

We are passionate about helping small businesses

move forward with certainty and peace of mind.

What We Do

Our work focuses on:

Comprehensive Business Valuations

Contract coordination

Due diligence management

Collaboration with lenders, accountants, attorneys, and title professionals

Supporting accurate, compliant, and timely closings

We manage the details so our clients can focus on what matters most.

Dan Breneman

Broker

Serving the Greater Triad, North Carolina

Dan brings a strong background in business sales, marketing, and negotiation, along with direct experience as a small business owner. 

He works closely with clients to understand their goals and guide them through each step of the transaction process with clear communication, practical insight, and a solutions-oriented mindset. 

Dan believes that business owners deserve honest advice and steady leadership during one of the most important decisions of their lives.

Iris Breneman

Broker

Serving the Greater Triad, North Carolina

Iris brings extensive experience in relationship building and community engagement, developed through her work with the High Point Chamber of Commerce and the High Point Country Club. 

She works closely with business owners to build trust, understand long-term goals, and support thoughtful planning for future transitions. 

Her strength lies in creating meaningful connections and ensuring every client feels heard and supported.